The bottom-line is that the developers would have done better, imho, working with each other, than each of them making separate “deals” with Apple. Because to Apple, they weren’t deals at all. Their motive, as people, not so much as a company, was to regain full control of everything that happened on their platform. The other developers helped them do that. Once that was over, they weren’t important to Apple.
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The Software Developer’s Dilemma
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